Start with movement
Mark the attendee approach, the main conversation area and the route back into the aisle. Then place the merch experience. The station should fit the booth’s purpose rather than forcing the sales team into whatever space remains.
Account for the working area
A counter is not the full footprint. Include equipment, operator access, inventory, packaging and finished items. Identify surfaces guests can approach and areas reserved for the crew. Confirm the plan with show management and the venue before the scenic build is final.
Test the peak window
Walk through what happens when several attendees arrive together and others return for collection. Can each person tell where to stand and what to choose? A clear sample menu and distinct pickup point can reduce unnecessary back-and-forth.
Illustrative planning scenario
Example: pickup crosses the sales conversation
A guest returning for a finished shirt must cross the main demonstration area to reach collection. Moving only the order sign does not fix the route. Review the pickup point, crew access and attendee approach together with the booth team and organizer.
A working decision sheet
Treat the diagram as a discussion tool, not an engineered floor plan. Actual equipment, stock and staff require space that a simple counter rectangle can hide. If a scenic wall, storage door or demonstration changes, revisit the circulation. The organizer and venue remain the authority for permitted use of the booth and aisle.
| Decision | Record or review | Planning note / owner |
|---|---|---|
| Discovery | Finished sample and invitation | Readable from the attendee approach. |
| Ordering | Product and artwork confirmation | Enough room for the offered choices. |
| Production | Equipment, crew and stock | Separated from guest circulation. |
| Pickup | Returning guests and finished items | A route that does not interrupt new orders. |
Put it into your brief
- Where do attendees approach and leave the booth?
- Where are equipment and stock within the approved footprint?
- Can returning guests collect without crossing the main conversation?
Use these questions to record the decisions you already know and identify what needs review. Keep the brief with the current product specifications and event documents.